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Rolls out Tide + Downy Odor Defense Collection
February 3, 2016
By: TOM BRANNA
Consumers are more sedentary than ever, yet loading up on athletic wear, too. With that in mind, in April, Procter & Gamble is rolling out Tide + Downy Odor Defense Collection in North America. According to P&G CFO Jon Moeller, 70% of consumers wear athletic gear multiple times each week. The collection includes Tide Pods 4 in 1 Odor Defense, Tide Odor Rescue with Febreze Odor Defense laundry booster and Downy Fresh Protect with Febreze Odor Defense beads. “This regimen promises to eliminate odors from the fast-growing market of ath-leisure clothes people are wearing far beyond the gym,” Moeller told analysts. The Odor Defense Collection's formula relies on enzymes and surfactants to eliminate odors.
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